Cogito Team

M.G. Parameswaran

Executive Director & CEO-Mumbai, FCBUlka

An engineering graduate of Indian Institute of Technology (IIT) Madras and an MBA who topped his class at IIM Calcutta, Ambi as he wants to be called, champions conservative values. Ambi spent his formative years at Rediffusion. Later he was the Marketing Manager at Boots (India) and General Manager (Sales) at UDI Yellow Pages. Moving to Ulka in the late eighties. Ambi has been leading the agency team on several large brands ranging from Tata Motors to Zee and Amul to Zodiac.

Ambi’s cynicism hides immense analytical capabilities and a special interest in branding and brand building which has resulted in three excellent books - Brand Building Cases, Understanding Consumers Through Research and Building Brand Value.

He is a keen academic, a ‘Distinguished Alumni’ of IIT Chennai and on the Board of Governors of IIM Calcutta.